Sarah wrote:You're right that the season is ripe to be extended. When I took over at the Grotto it was open Easter to October only, which I thought was a mistake. We open weekends all through winter now, and we always get visitors.
My experience is that people still want to do something with their weekends, be it November or August. Of course we are an indoor attraction, but Adventure Island has proved that seaside amusement parks can be viable as year-round operations, and I think the Grotto proves that an attraction in Margate can pull in punters all year.
It's a bit of a chicken and egg situation in Margate, indeed in Thanet - it needs a few people to put in the hours, have some faith and open their doors and then people will come. It's worked for us.
You also make a very good point about Philip Miller - as you say, he has done his calculations. The current owners and their associates can whine on all they like about the park not being viable and it needing substantial retail (although apparently only shops that can be taken down in the summer, so I assume the contract will go to Lego) but Philip is nobody's fool. He's an astute and very successful businessman who simply wouldn't be considering investing in the site unless he was absolutely sure he could turn a decent profit.
When I bought the Grotto it had been on the market for three years with no interest. (My accountant looked at the books and laughed - he stopped laughing when he realised I was serious.) For me, the fact that it hadn't been doing much business had absolutely nothing to do with how much business it could do if run properly. In fact, it meant I could start pretty much from scratch which was an appealing prospect. Four years on and there isn't an accountant in the land who would laugh at my books!
Sarah
HI all
I think Sarah has proved that with a little vision, hard work and comitment that the season can be extended and the visitors will come out on a weekend year round, given even just modreately good weather. The Christmas holliday period is a prime time for getting more buisness. I know from last year on i went to Scarbrough on Boxing Day and the town was as busy as any summer after noon and all the business along the front seemed to be having a stedy flow of customers.
Phillip must have done his research well as he will be investing a lot of his time and money into the venture so he will want a good retun on this investment and as you pointed out he has a well proven buisness record with what he as done at Southend.
What the both Godden and the council seem to have overlooked in all of this is that without a visitor attraction such as Dreamland visitors wont come to Margate and if you have no visitors who is going to spend the money in all of this new prime retail space, some of which will vanish in the summer and then pop back in the winter (I think the contract will go to D Blaine building contractors as it will need a magician to pull off that trick).
Where as if Phillip or some other operator with vision comes along and rebuilds the site puts in the time and effort, promotes the location well ( as i have pointed out before the hotel i stayed in had no promotion for either margate or Dreamland) The only reason I knew margate exisited was because of the only fools and horses episode jolly boys outing. Then people will come back to the town, which will not only make dreamland more proftable, but will bring more investment into the existing empty premisis, because when other buisness people see that there are people comming back into the town thay will invest in new buisness becasue thay 2 will get a return on there investments, it would also mean that all of the currently closed properties will re-open further improveing the appreance of the town, things like the new arts center being built will bring some visitors to Margate but not the sort of people who will spend cash, this needs familys and young people.
If the alternative is put in place then not only will there be whole load of new shops on Dreamland site that will be empty because there are no people comming to Margate to spend the cash in them, the town will go the way of Whitley Bay ghost towns et al and evan the grotto would suffer from the lack of visitors. If this nightmare was to happen there would only be the people like Sarah and Nick to say to the council we told you so, but by then it will be too late.
This is why Dreamland has to remain and the alternaive pushed on the scrap heap of bad ideas never to surface again.
Cliff C