by Nick » 01 Aug 2009, 09:02
The Barry Island Pleasure Park closure is a complex story. It was purchased in 1996 by Ken Rogers, owner of the Hyper Value chain of discount stores, after it had suffered from years of decline. Hyper Value was a hugely successful South Wales brand, founded almost 30 years ago by Mr Rogers. Following a £5m investment programme, he had turned the park around, and it was a genuinely good seaside park and great family destination. Sadly, Mr Rogers died of cancer in 2000, aged 55. The Pleasure Park business and the Hyper Value retail chain, passed into the hands of his family.
In 2006, after being run by Mr Rogers's son for 5 years, the Hyper Value chain ran into financial trouble. The Company, which owned Barry Island Pleasure Park, closed several of its South Wales stores that year following a period of poor trading. Retail restructuring specialist Hilco acquired a 50% share in the company, following Hyper Value's inability to borrow any further funds. The future of the Pleasure Park was then in doubt.
As part of the transaction, it was later revealed that Hilco had agreed to fund a joint venture arrangement with Ian Rogers, son of the business's founder, to acquire and operate the Barry Island Pleasure Park including the Dolphin Bar and KR's nightclub.
At the time, it was clear that this was only going to b a short-term venture as the plan was to redevelop the site. The way the park was being run since the Hilco take-over was not, in my view, sustainable, being very similar to the way Dreamland was run between 2003 and 2006.
In 2007, all 20 rides at Barry Island Pleasure Park were being advertised for sale in World's Fair.
Then came the credit crunch and the collapse of the property development industry. There was no hope in the short to medium term of the Pleasure Park being redeveloped. It then languished, with the owners reopening it each year, but it was blighted as an amusement park by its ownership situation and its lack of a long-term future.
In my view, the park technically closed as a permanent amusement park in 2006, but was never the same after the death of Mr Rogers in 2000. But this was really a case of the collapse of a parent company (Hyper Value) bringing down a pefectly viable seaside amusement park, leaving it operating on a short-term basis with the remaining rides and whatever rides travelling showmen could bring to the site.
So the Barry Island closure, whilst still ultimately a property redevelopment closure, was complicated compared to other seaside park closures by its ownership connection to a large retail chain.
Those parks that closed permanently in the property boom pending redevelopment - such as Ocean Beach at Rhyl, Pleasureland at Southport and Marvels at Scarborough - still lie either closed or being operated under similar short-term arrangements because no developer is willing (yet) to make a start on development. But to say Barry Island Pleasure Park is about to close down now is like saying that Pleasurelnd is about to close down. Neither are/were meant to be permanent arrangements.